Founded in 1998 by seasoned retailer Lauren Gannet, Lauren b is a women's boutique inspired by her attraction to all things beautiful and unique. Lauren's vision was to create a shop where women of sophistication and culture could view a selection of distinctive, well-made clothing that was not mass marketed. The selection of merchandise includes (but is not limited to) apparel, jewelry and shoes. The designers are carefully selected and some of the sought after brands carried are Z&L, Fly London, Baci, Beluva, Hem & Thread, Southcott and Petit Pois, to name just a few. Gannet's dream of cultivating an environment where friends would meet (often by a surprise encounter) has been met tenfold. The store is filled with natural light, feminine touches, great music and scents - all beckoning the customers to return time and again. 10 years into the venture was the introduction of Lauren's toy poodle Koko, who greets all (but the mailman) with friendly excitement. Now in its 19th year and still going strong, the shop has undergone a complete renovation and continues to be the hub in Morristown for a unique and beautiful shopping experience.